A new attitude: biking around town

by Laura Urseny, staff writer Enterprise Record Friday May 9, 2008

   Chico-Driving a car versus riding a bike means developing a new attitude about getting places say the organizers of BikeChico! week.

   But the secret is simplicity, and taking the time to try. 

   Organizers want to help those who want to transition from cars to scycles--or just give it a try for a day.  A week full of educational events from Sunday to May 17 is planned.

   "This is to provide the public education to promote bicycling commuting," said Karen Goodwin, one of the week's organizers and a member of Butte Bicycle Coalition and Chico Velo. 

   "People need hand-holding.  Driving habits are hard to break.  This week is about trying it out and not being embarrassed or nervous," said Goodwin, who ticked off a half dozen or so events throughout the week that people can pick and choose from--or go to everything.

    Wannabe cyclists could be worried about sharing the road with antagonistic drivers, or they may wonder how to get to work without needing a second shower.

    Goodwin said it's all possible, and a cyclist doesn't need to be part of the Spandex crowd. 

    A lot of energy has been invested in the "Pedal Fest" kick-off Sunday in City Plaza, with exhibits and displays designed for the novice--but willing--cycler of any age.

   Sunday's activities are the time to plan, ask questions and learn from the experts. 

   "Riding a bke isn't as simple as getting on a bike and going.  You've got to think about the right equipment, the route, how riding fits into your life," said Goodwin, who points to all the benefits--from fitness and effiiciency to saving gas money and time. 

    Chico has a web of bicycle routes developed by the city with help from cyclers.  These routes make bike travel easier.

   Moms who bike to City Plaza on Sunday get a treat.

   The week also reaches out to school children, who are encouraged to ride their bikes to class, not only to help with traffic congestion but fitness as well.  The number of participating schools with programs is up this year from 10 to 15, and a bike will be given away during a drawing.

    Each day of the week launches from 7-9 a.m. with an "energizer station" in three places:  City Plaza, In Motion Fitness at East First and Longfellow avenues, and at the Chico Municipal Airport, at Stott Outdoor Advertising, 700 Fortress St.

   Cyclists can enjy free food and beverages, get directions and travel routes, and get cheered on.

   Last year's Bike Commuter Hero Awards recognized various individuals of all ages who have helped encourage bicycling or are exemplary in their cycling.  Nomintation forms are available at most bike shops for this year's competition. 

   "We're pretty proud of what we're doing in Chico," said Goodwin.  "Other communities just have one day of activities, but Chico is participating all week and for all ages."

   "If you ride a bike you are like a superhero.  We want (cycling) to be an accepted thing."

   Butte Bicycle Coalition is a relatively new organization to help educate the public aoub all things cycling.  It's an ongoing support nonprofit program to help encourage cycling.  It's Web site is www.buttebicyclecoalition.org